Employees of TOMS travel to different countries on "Giving Trips" to deliver shoes to children in person. In 2006, Toms distributed 10,000 pairs of shoes in Argentina.[48][49] In November 2007, the company distributed 50,000 pairs of shoes to children in South Africa.[50] As of April 2009, Toms had distributed 140,000 pairs of shoes to children in Argentina, Ethiopia, South Africa as well as children in the United States.[46] As of 2012, Toms has given away over one million pairs of shoes in 40 countries.[45][51]
Toms' business model is known as the "one for all concept" model, which is referring to the company's promise to deliver a pair of free shoes to a child in need for every sale of their retail product. The countries involved have included Argentina, Ethiopia, Guatemala, Haiti, Mexico, Rwanda, South Africa and the United States.[26] The business has grown beyond producing shoes and has included eyewear and apparel in Toms product lines. The company uses word-of-mouth advocacy for much of its sales, centering its business focus on corporate social responsibility. Part of this model originally involved a non-profit arm called "Friends of Toms" that recruited volunteers to help in the shoe distributions in foreign countries.[27] Toms trademarked the phrase "One for One" to describe its own business model.[28] Toms has received criticism from the international development community [29][30] who have stated that Toms' model is designed to make consumers feel good rather than addressing the underlying causes of poverty.[31] Criticisms have also included whether or not the shoe donation is as effective as a monetary donation to other charities.[32] Toms responded to this criticism by moving 40% of its supply chain for shoe donation to countries they actively give in. Toms presently manufactures shoes in Kenya, India, Ethiopia and Haiti.[33]
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Mycoskie sold his online driver education company for $500,000 to finance Toms shoes.[14] The company name is derived from the word "tomorrow",[9] and evolved from the original concept, "Shoes for Tomorrow Project".[16] Mycoskie initially commissioned Argentine shoe manufacturers to make 250 pairs of shoes. Sales officially began in May 2006.[14] After an article ran in the Los Angeles Times, the company received order requests for nine times the available stock online,[14] and 10,000 pairs were sold in the first year. The first batch of 10,000 free shoes were distributed in October 2006 to Argentine children.[7][17][18][19]
While traveling in Argentina in 2006, TOMS Founder Blake Mycoskie witnessed the hardships faced by children growing up without shoes. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need. One for One® is the philosophy behind the brand, and it has been a difference maker for over a decade.

The Tom's 'One for One' model has inspired many different companies to adopt similar concepts. Warby Parker, launched in 2010, donates a pair of glasses to someone in need for every pair of glasses it sells. The social business Ruby Cup uses a 'Buy One Give One' model for their menstrual cup venture, benefiting women in Kenya.[61] A Bristol chiropractic center influenced by Mycoskie's Start Something That Matters[62] book started donating £1 to Cherish Uganda for every appointment attended.[63]


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