Toms markets shoes using an espadrille design[9] and a one for one business model — where with one purchase of a pair of shoes, the company also gives one pair to a child without shoes.[10] With eyewear purchases, part of the profit is used to save or restore eyesight for those in developing countries. The company launched TOMS Roasting Co. in 2014, and with each purchase of TOMS Roasting Co. coffee, the company works with other organizations, referred to as "giving partners", to provide 140 liters of safe water, equal to a one week supply, to a person in need. In 2015, TOMS Bag Collection was launched to help contribute to advancements in maternal health. Purchases of TOMS Bags help provide training for skilled birth attendants and distribute birth kits containing items that help women practice safe childbirth.[11]
In July 2011, Toms founder Blake Mycoskie participated in an event sponsored by the group Focus on the Family.[64][65] After being criticized for supporting a socially conservative non-profit, Mycoskie posted an apology on his website stating that he and his handlers had not heard of Focus on the Family before participating in the event and decided it was a mistake. He also stated that he and the company support equal human and civil rights.[66][67]
Browse the TOMS Men's Shop for an assortment of TOMS men's shoes, eyewear, bags and more. We'll keep you sophisticated and comfortable whether you're looking for Classics, slip-on shoes, boots, sneakers, lace-ups or flip-flops. Our men's sunglasses come in a selection of frames and lens styles, including polarized eyewear which keep your eyes safe from harmful UV rays while adding a bold element to any outfit. With every product you purchase, TOMS will help a person in need. One for One®.

Author Daniel H. Pink described the company's business model as "expressly built for purpose maximization," whereby Toms is selling both shoes and its ideal. Toms' consumer market are purchasing shoes and also making a purchase that transforms them into benefactors for the company.[37] Another phrase used to try to describe the business model has been "caring capitalism".[38] Part of how Toms has developed this description is by incorporating the giving into its business model before it made a profit, making it as integral to the business model as its revenue generating aspects.[39] Business tycoon and Virgin Group founder Richard Branson wrote of the company's business model in his book Screw Business as Usual, "They look for communities that will benefit most from Toms based on their economic, health and education needs while taking into account local business so as not to create a correlating negative effect." He also commented on Toms' expansion into eyewear in order to help the nearly 300 million people who are visually impaired in developing nations.[40]
A story by LA Weekly priced the manufacturing cost of a pair of Toms Shoes at $3.50-$5.00 in U.S. dollars, and noted that the children's shoes given out by the company were among the cheapest to make, which is not necessarily apparent to consumers. According to garment-industry author Kelsey Timmerman, many people he spoke to in Ethiopia were critical of the company, saying that they felt it exploited the idea of Ethiopian poverty as a marketing tool. An Argentina-based shoemaker agreed, saying that the imagery used by the company was manipulative.[47]
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